Spurweezy Eats

"In meeting S, who is valiant in creating an open and inclusive space, not only in work, but in their day-to-day experiences, I felt that I could be open and honest from the beginning. For some, being heard and truly seen can be quite terrifying for many reasons, but S makes it apparent that they are willing and able to listen with a considerate ear and bring your vision to life. The process of working with S was very transparent from the beginning, and they were able to provide samples and options along the way without trying to nudge me into any particular direction. As a creative myself, it was appreciated that they allowed me to come to my own conclusions and make decisions about a product that was very personal to me. Since working with S I have been able to feel that my brand is more representative of my work and personality, and I have a clearer vision of the direction I want to take Spurweezy and evolve its message and vision."

Concept work

Mike and I explored a couple of different visual directions for his brand before dialing in on the final option seen above.

We were excited to develop a retro feel, inspired by 80’s music, video games, and art, to reflect the feel-good nostalgic vibes of Mike’s cooking content that is often paired with some retro music.

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