OpenStax’s marketing initiative’s included raising awareness to teachers (our main user target market) that OpenStax offers so much more than just free textbooks. To convince teachers to chooose OpenStax books for their course, we wanted to show the full breadth of our offerings - and what better opportunity to catch their attention than in the top-of-fold of our homepage.

In addition, I helped remedy some color contrast accessibility issues that presented in the previous homepage design, and later helped apply these globally across the entire site.